MazeCard is future-proofing your loyalty points. Customers can throw away their stash of rewards cards and keep one MazeCard to accrue points from several different rewards programs. MazeCard is a hosted solution that saves stores big bucks in establishment costs. The solution also features iPhone and Android apps for both businesses and shoppers. This is a wonderful system that enables small store owners to battle the fat-cat supermarkets. And for all of us it is a sustainable, environmentally-friendly solution.

When we think of the future, we dream of more advanced technologies that enhance our lives. An Australian company has stumbled upon the solution of tomorrow that improves the way we accrue rewards points. Obsidian Dynamics has recently announced MazeCard, a centralised loyalty solution that saves businesses thousands in set-up costs and simplifies managing a variety of different rewards cards. Customers only keep one plastic rewards card - MazeCard - encoded with a Quick Response code that identifies who they are. To go further, shoppers with smartphones can have the QR code on their phone. They can stroll to the shopping mall with their handset and a credit card and nothing else. It is also a dream come true for for those who escape for the weekends. Who wants to carry a deck of rewards cards with them.

The way the system works is not rocket science. A shopper needs just one MazeCard with a QR code identifying the customer. With this one card, the shopper can get rewards from any merchant on the MazeCard network. It's also easy for merchants to be sign up to this network. They simply require an iPhone or an Android and download the MazeStore app to start giving away loyalty points to their customers. Shoppers with an Android or an iPhone can install the MazeWallet app. This app keeps the QR code on the smartphone so shoppers no longer require loyalty cards. MazeWallet also enables them to check the points balance of all rewards programs that they are a part of. Knowing how many points they've collected is provided 24x7.

Over 250,000 rewards schemes operating down-under indicates that merchants understand the effectiveness of this instrument in keeping existing customers and driving sales. They do promote their programs with great enthusiasm. For example, the big supermarkets ask for the loyalty card at the end of every purchase. On the other hand, carrying stacks of cards around is by no means a convenient undertaking for shoppers. MazeCard grants merchants with the same tool without inconveniencing their customers.


Big companies are beginning to offer smartphone apps for use with their loyalty programs such as FlyBuys while small merchants don't have the expertise for this. MazeCard enables these smaller businesses to compete, and also gives customers a surprisingly simple way of tracking several rewards programs via one app.

Taking into consideration that an average person has 4-6 rewards cards, cutting back to one card should alleviate the utilisation of cards significantly. Stores and shoppers can do something for the planet by switching to MazeCard.